Popeyes Signs NIL Agreement With D-2 OL Dieunerst Colin Due to Popular Meme

Popeyes Signs NIL Agreement With D-2 OL Dieunerst Colin Due to Popular Meme
Scott Polacek@@ScottPolacekTwitter LogoThe Featured Columnist IVJanuary 11, 2023

ARLINGTON (TEXAS) - DECEMBER 4, 2018: Dallas Cowboys footballs on the field prior to a match against the Indianapolis Colts on December 4, 2022 at AT&T Stadium in Arlington, Texas. The Cowboys beat the Colts by 54-19. (Photo by Wesley Hitt/Getty Images).

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It’s a moment of complete circle.

Front Office Sports reports that Popeyes signed Dieunerst Colin, an offensive lineman from Lake Erie College to a name and image deal. This move, while it’s notable for a D-II player to land an NIL deal is particularly interesting for those who are familiar with a particular meme.

Front Office Sports @FOS

BREAKING NEWS: Popeyes signed Dieunerst Colin, “The Popeyes meme child” — to a NIL deal.

Collin is currently a freshman offensive tackle at D-II Lake Erie College. pic.twitter.com/xC7UmuJLvY

Popeyes @Popeyes

Let’s get this bread(ing) https://t.co/rnQaxBNAiz

Jelani Scott, Sports Illustrated Collin, the meme-kid from “Popeyes”, was noted in the viral Vine clip that circulated the web in 2013. At nine years of age, he gave a side-eyed stare to the camera as he was inside a Popeyes.

He was not shy about wanting NIL and even quoted tweeted that Popeyes should be signed.

Dieunerst Collin @CollinDieunerst

SAID IT BEST @Popeyes https://t.co/gsJE9leK4i

Collin posted another photo of him holding the state championship that he won at high school, along with an Instagram caption in which he asked fans to tag Popeyes to discuss business opportunities.

He was able to make his efforts pay off and is now part of a partnership with the same restaurant that made him so familiar to internet users.


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