Are you looking for ways to improve and refine your social media marketing strategies in 2023
We’ll share a variety of tips and tricks to maximize your efforts over the coming weeks.
We started the series by looking at the importance of defining your brand purpose statement and how it can guide you in your future endeavors.
Once that is done, let’s move on to the next step: researching industry key questions in order map out an effective content strategy for both SEO and social media posting.
How you can reach your target audience in the search process by understanding their needs
Understanding your customers and their needs is key to getting your products and brand in front of them.
While optimizing for search is the main consideration, more people are searching social media platforms to find out about businesses and products. There are also ads. These can help people meet demand they didn’t know existed. This requires extensive research and insight into the most common questions and concerns, as well as competitor insights and the delivery (or lack thereof) of the goods.
First, it is important to understand the top questions about your products, brand and location.
Google’s Keyword Planner tool is the best place to start. It provides insight into search trends for any term that you type.
You will need at minimum some knowledge of key terms that are relevant to your business. However, once you have a good idea of what they mean, then you can start to build up a huge list of search terms and queries.
These examples show that if I want to sell basketball shoes I can type ‘basketball shoe’ into a Google search and receive a complete list of similar searches. I can sort these results by popularity, competition and other factors.
To give you a better idea of overall trends in content ideas, I have removed any directly branded search results from this second listing.
There are some great inspirations in the book, such as ‘best basketball sneakers’ and ‘league basketball footwear’. What shoes are NBA players wearing? And what basketball shoes can you use for jumping?
This is how I get an idea for content direction. For example, video reviews and rundowns about the best sneakers worn by NBA players, as well as feature overviews that are based on running or jumping.
Answer the Public, a handy tool for finding the most frequently asked questions is also available.
Answer the public will display a list of the most frequently asked questions about a search term based on Google’s autocomplete data.
You might also want to look at this tool: Google TrendsTo see what’s relevant for you brand, check out the following topics:
To get an idea of the interest and similar queries for your industry, you can use key words to search. You also have the option to browse popular trends to find out if they might be relevant to your company. You might find a great angle for promotions. This could also be an opportunity to tie in, which can be another way of gaining traction on social media.
ChatGPT can be used to aid in research.
ChatGPT data can’t be updated in real-time (OpenAI points out that ChatGPT can access data only up to 2021), so ChatGPT can’t give you the most current insights about search trends.
It can also give you notes about common questions for specific regions, which may give you more ideas.
AI-based systems have one major drawback: they only respond to your inputs in a systematic way. You can’t be sure that the information they give is correct because AI-based systems can’t validate the results. It can still be useful as a point of departure for those who are trying to find key points and notes. You can prompt the system to give more information, using different qualifiers based on your initial query.
You can also ask the program to display top questions about a subject with any qualifiers, such as audience or region.
Then, you can ask. ChatGPT These questions can be put into a table. You then have the option to add them to your Google/Answer the Public list.
You can combine these notes and prompts to create a large collection to help you guide your content strategy. This will at least give you the tools to connect with your audience in different ways.
ChatGPT can you create these posts?
You can. However, I recommend caution.
It all depends on what purpose you are trying to achieve with the posts, as well as the type of experience that visitors want from your website.
Yes, it is possible to use the prompts you have listed as ChatGPT questions, along with additional instructions on optimizing these posts for key terms.
ChatGPT is able to do that legally. It’s kind of.
Google prohibits the creation of AI-generated content. There are also tools that detect ChatGPT-originated materials. You should also be aware of the legal issues surrounding the use of such tools and who owns them. These are all areas in which you must keep your eyes open if you plan to use AI-originated content.
ChatGPT also uses the information it has to generate copy – this is usually a large amount of copy found on all websites.
If you are okay with your website looking the same as everyone else, and are willing to accept any potential risks, then this content could be used for SEO purposes.
As you can see, the outputs of ChatGPT are very generic and boring. I have not found them engaging enough for me to use beyond some overviews or summaries.
These could be used as guides and you can add your editorial flair. It is possible. However, most of the time, it will be necessary to revise a lot. In some cases, it may even prove to be more beneficial to create something entirely from scratch in your own voice.
This can make it difficult to do well. There are ways you could save time and build a solid SEO foundation for your website.
ChatGPT outputs represent the average of all other online information. As more companies produce more ChatGPT summaries it will only get blander and more generic. Personally, I think it’s better to try a new approach. However, there might be alternatives that combine its existing outputs with yours.
You can also ask ChatGPT for a portion of your writing and then have it translated into ChatGPT.
You should always fact-check the information that you receive from an app.
It’s an add-on tool that requires experimentation and may offer a variety of benefits. It’s not the only solution for all content requirements.
Images using artificial intelligence
We’re focusing on blog posts but you will also require visuals for both your website and social updates.
AI-based tools such as Midjourney and DALL-E can be also used to accomplish this goal. Both produce some impressive results when they are triggered by specific prompts.
Many of these come out looking strange. You may need to test it a couple times before you find the right one. However, you can edit them and improve their AI.
Here’s how they can be especially valuable for brand marketing:
You can upload product images to a DALL-E and then use AI tools for iterating on them. This can help reduce the attention on the computer-created visuals and minimize the effect of any weirdness around the edges.
This is a very average example prompt. You’ll see better results if you have more guidance. Here are some tips on writing AI prompts. You can create some really great product images by practicing enough. However, the DALL-E free version uses credits and only allows for a certain amount of usage.
You can legally use AI-generated images for commercial purposes. You can’t upload photos of individuals without permission.
A transparency note should be included, such as “Main image created DALL-E”, in accordance with the applicable usage terms.
These tools can replace wholesale stock image libraries. These tools are not meant to replace stock image libraries wholesale. However, there is some editing and customization required. Certain use cases may still be better served with real photos, either from your own collection or from a third party. They can, however, be useful tools that you have as an additional element to your creativity.
It’s worthwhile to experiment with the evolving systems and see what results you achieve.
You can use them, or not. It costs nothing to test them. At least for now.