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Apple’s apps such as Maps and Messages provide useful information about local businesses. But what if your business is a small one? How do you control the content being displayed to customers? Apple Business Connect is a tool for business owners that allows them to customize and claim their place cards in Apple Maps and Messages.
Business Connect is most effective in Maps. You can edit basic information like the address and business description. Users will be able add photos and logos. You can add new “actions”, such as orders and reservations. Businesses also have the option to integrate actions with online services like Instacart and Booking.com.
Apple now allows business owners to personalize their identities across all of its apps including Maps and Messages as well as Wallet.
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Apple also added Showcases, a feature that allows you to offer discounts and incentives. The first Showcases feature will be in America, but more countries will follow in the future. The new section “From the business”, which will include any promotional offers, will be available to users.
Register with Apple ID to use Business Connect. You can do this on your laptop or desktop. Before users have access to the location card information, Apple must verify that the company is registered. Apple’s Business Connect API can be used to deliver data at scale via listing management agencies like Reputation and Rio SEO.
Roman Loyola Senior Editor
Roman is a technology reporter since the 1990s. Life, and TechTV.